Brand crisis management
Brand Crisis Management
tasks: 40 constraints: 6 team: 16 timesteps: 10
Workflow Goal
Objective
Objective: Execute comprehensive brand crisis management response to social media-driven reputation incident affecting mid-market consumer goods company, coordinate multi-stakeholder communications, implement reputation recovery strategy, and restore customer trust to pre-crisis levels within 4-month timeline.
Primary deliverables
- Crisis assessment and stakeholder impact analysis with comprehensive situation evaluation, stakeholder mapping, sentiment analysis across digital platforms, and financial impact quantification with real-time monitoring dashboard.
- Multi-channel crisis communication strategy with coordinated messaging framework across social media, traditional media, internal communications, and customer service channels with platform-specific content and media relations protocols.
- Executive crisis team activation with cross-functional team deployment including executive leadership, PR specialists, legal counsel, HR representatives, and customer service leads with defined roles and 24/7 response capability.
- Customer communication and engagement program with direct customer outreach campaigns, social media response protocols, customer service enhancement, compensation program development, and community management strategy.
- Internal stakeholder management with employee communication plan, leadership messaging alignment, partner notifications, investor relations updates, and board reporting with morale monitoring.
- Media relations and narrative control with press release development, interview preparation, journalist relationship management, and proactive media engagement with message consistency.
- Digital reputation recovery campaign with SEO optimization, positive content creation, influencer engagement, customer testimonial programs, and online review management.
- Legal and regulatory coordination with legal risk assessment, regulatory notification requirements, litigation preparedness, compliance verification, and documentation preservation.
Acceptance criteria (high‑level)
- Customer sentiment recovery to >75% of pre-crisis levels within 4 months; social media sentiment shifted from negative to neutral/positive across all platforms.
- Media coverage balance achieved with 60% neutral-to-positive articles within 6 weeks; no unresolved factual inaccuracies in major media coverage.
- Internal stakeholder confidence maintained with <5% employee turnover during crisis period; investor confidence preserved with transparent communication.
- Legal and compliance requirements met with zero regulatory violations; all documentation properly maintained for potential legal proceedings.
- Customer retention rate >90% among existing customer base; customer service resolution time <24 hours for crisis-related inquiries.
- Brand trust metrics restored to within 80% of pre-crisis baseline through independent third-party measurement.
Team Structure
| Agent ID | Type | Name / Role | Capabilities |
|---|---|---|---|
| crisis_communications_lead | ai | Develops messaging framework Develops multi-channel communication strategy Preserves brand voice during crisis |
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| social_media_manager | ai | Handles real-time social media response Monitors sentiment Maintains platform consistency |
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| stakeholder_relations_manager | ai | Manages customer retention Manages employee communications Manages investor relations Manages partner notifications |
|
| media_relations_specialist | ai | Handles traditional media relations Manages journalist relationships Coordinates spokesperson activities Controls narrative during crisis |
|
| crisis_analyst | ai | Conducts situation assessment Analyzes stakeholder impact Quantifies financial impact Evaluates competitive landscape |
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| customer_service_coordinator | ai | Enhances customer service Develops crisis-specific scripts Implements customer retention and compensation programs |
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| digital_reputation_manager | ai | Manages digital reputation recovery Optimizes SEO Creates positive content Manages online review management Engages influencers |
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| crisis_legal_counsel | ai | Provides legal guidance during crisis Assesses risk Ensures regulatory compliance Prepares litigation |
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| chief_executive_officer | human_mock | Chief Executive Officer (Executive Leadership) | Provides executive leadership Makes final decisions Represents the company externally |
| chief_marketing_officer | human_mock | Chief Marketing Officer (Brand Leadership) | Oversees brand protection Adjusts marketing strategy Manages reputation recovery efforts |
| chief_legal_officer | human_mock | Chief Legal Officer (Legal Leadership) | Ensures legal compliance Mitigates risk Meets regulatory requirements |
| public_relations_director | human_mock | Public Relations Director (External Communications) | Leads external communications Manages media strategy Coordinates spokesperson activities |
| human_resources_director | human_mock | Human Resources Director (Internal Stakeholder Management) | Manages internal communications Manages employee morale Manages workforce retention |
| investor_relations_director | human_mock | Investor Relations Director (Financial Communications) | Maintains investor confidence Provides transparent updates Manages financial communications |
| operations_director | human_mock | Operations Director (Business Continuity) | Ensures business continuity Manages supply chain stability Responds to operational crises |
| external_brand_consultant | human_mock | External Brand Consultant (Strategic Advisory) | Provides independent perspective Validates crisis strategy Expertise in reputation recovery |
Join/Leave Schedule
| Timestep | Agents / Notes |
|---|---|
| 0 | crisis_communications_lead — Crisis communications strategy crisis_analyst — Situation assessment and impact analysis chief_executive_officer — Executive crisis leadership chief_marketing_officer — Brand protection oversight |
| 2 | social_media_manager — Real-time social media response media_relations_specialist — Media relations and press response public_relations_director — External communications leadership |
| 4 | stakeholder_relations_manager — Multi-stakeholder coordination customer_service_coordinator — Customer service enhancement crisis_legal_counsel — Legal risk assessment chief_legal_officer — Legal compliance oversight |
| 6 | human_resources_director — Internal communications and employee relations investor_relations_director — Investor confidence management operations_director — Business continuity assurance |
| 10 | digital_reputation_manager — Digital reputation recovery external_brand_consultant — Strategic crisis advisory |
Workflow Diagram
Preferences & Rubrics
Defined: Yes.
Sources
- Workflow:
/Users/charliemasters/Desktop/deepflow/manager_agent_gym/examples/end_to_end_examples/brand_crisis_management/workflow.py - Team:
/Users/charliemasters/Desktop/deepflow/manager_agent_gym/examples/end_to_end_examples/brand_crisis_management/team.py - Preferences:
/Users/charliemasters/Desktop/deepflow/manager_agent_gym/examples/end_to_end_examples/brand_crisis_management/preferences.py